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Increase Sales with Emotions

Let me tell you a secret

In today's world, 91% of businesses are using video for their marketing. The average budget for video marketing is around 32 percent of the entire marketing budget.

Even more impressive, 82% of consumers have been convinced to buy a product or service by a video. This is why many companies have started investing in video advertisements across various platforms.

However, this doesn't mean you should follow the crowd. Instead of focusing solely on one platform, consider a multi-channel approach that includes TV commercials, YouTube ads, Google video ads, and Facebook video ads.

The landscape of video advertising has grown significantly in recent years. TV commercials still offer unparalleled reach and prestige, with 30-second ads during prime time potentially costing upwards of $10,000. Meanwhile, online video platforms provide more cost-effective options with precise targeting capabilities.

For instance, YouTube ads can cost between $4 to $10 per 1000 views (CPM), while Facebook video ads range from $5 to $7 CPM. These platforms allow you to reach a wider audience at a fraction of the cost of traditional TV advertising.

Short-form videos are particularly effective, driving 2.5 times more engagement than long-form videos. They're also more likely to go viral, with 47% of marketers saying short-form videos have higher viral potential.

If you'd like to gain more exposure and build trust with potential customers, book a call with us!

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